That means the need for visiting the front desk to pick up their key is eliminated. Digital keys play a major role in providing a more convenient and improved guest experience. It’s a virtual concierge where guests are allowed to choose from categories of entertainment, dining and much more by stepping onto a circular hologram projected on the floor. With the technology growing in the mobile industry, it has become almost necessary for any business to be active on mobile and social media platforms and travel and tourism industry is not an exception. The role of technology in hospitality industry has gained high importance in effectively managing employee efficiency, customer satisfaction and thereby generating enhanced revenue. They connect guests and their demands directly to the staff servicing them. But the advantages of technology for the hotel industry are not just limited to the guest experience. They can send mid-stay surveys to check in on their guests and ensure they’re enjoying their experience. Guest engagement apps provide hospitality professionals with the ability to manage their hotel operations, content, and marketing efforts through one platform. A guest is much less likely to lose their own mobile device than a tiny plastic keycard. In addition, providing mobile check-in to guests encourages them to download the branded app of the property. By using a mobile key, the guests can directly access their room. But the advantages of technology for the hotel industry are not just limited to the guest experience. Inevitably, the course of every industry will continue to evolve, incorporate and need more technology to be successful. New technologies can help hotels and travel companies add value to their guests’ experiences, and this opportunity should not be missed. Today, the average guest staying at a hotel  carries at least three mobile devices. Kochi He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.”, New York They can promote their services to guests instantly. Voice technology can act like a virtual butler, offering to make reservations or provide information about the local area. The most important benefit of a staff app is the improvement of internal staff communication. Check this video to learn how guests at Yotel uses Robotic Luggage Storage. AR/VR solutions will soon make it possible for consumers to survey the … In addition, real-time demands and responses make it easier for hotel management to manage workflows. The manuscript investigated the impact that technology has had on the hotel and restaurant industry. To make check-in process more convenient, Yotel has touch-screen kiosks instead of front desk staffs and friendly robots to store luggage. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. The convenience and accessibility of mobile keys has ensured the “keyless entry” trend has become an indispensable part of the modern hotel industry. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. Try to imagine an AI-enabled hotel where technology is responsible for everything. However, if there are tablets displaying this information instead, hotel managers will no longer need to print paper brochures. New-age travelers like to be on self-sufficient to save time and effort. To do this, hotel managers can use a guest engagement app to identify and send notifications to guests. Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Big Data and Big Data Protection. Even though AI is regarded as the emerging technology trend, the hospitality industry has already experienced incredible benefits and wide impact on their business momentum. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. Technology allows hotels to become lean and mean, and make their internal processes more seamless and effective. Hotel managers need to be aware of new technological capabilities and keep up with ever-evolving customer needs. Guests are able to change and reschedule their services on the fly, leading to more satisfied customers and accurate booking and purchasing. Complaints can be instantly tracked and resolved with a quick swipe on the app. Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. 5th international success with the UNWTO. If a customer is not satisfied with their stay, hotel managers can immediately make amends to turn around their experience, and ensure they leave the hotel with positive feelings. It is not surprising that this industry is ranked among the best performing industry around the world. 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Download the case study. Otherwise, they will find themselves quickly outpaced by the competition. Automated reminders and scheduling. For instance, if the guest is coming for a vacation, the package may include a sightseeing trip, and business visitors may be given access to meeting rooms. As opined by Nyheim and Connolly (2013) implementation of technology in hospitality industry provides equal benefits to both customers and the organization. Large hotels now even have dedicated social media teams, scanning the internet, and responding to bad reviews, hoping to make amends. Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location. According to a recent survey conducted in 2013 entitled “Worldwide Social Network Users,” nearly 25 percent of the world’s population uses some form of social media regularly. Management strategies have adapted to reflect the need for a more review … Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. According to the Oracle Hospitality report. INFORMATION TECHNOLOGY INFORMATION TECHNOLOGY means the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data In today’s business environment, INFORMATION TECHNOLOGY … Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. Self check-in … Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. Today, hospitality professionals can provide information about their hotel via a single tablet. Self check-in and checkout through electronic kiosks, online check in, online payments, and more all does away with the lines and long wait times, both major pain points for long. There are many opportunities to also offer personalised promotions and targeted campaigns. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. Although the ROI depends on the services and the size of the hotel, nearly every hotel that uses guest room tablets have experienced positive feedback from guests. The most apparent manifestation of technology in the hotel industry is hotel bookings. All rights reserved. Since tourism, global industry information is its life-blood and technology has become fundamental to the ability of the industry to operate effectively and competitively. Hilton … AI is the next innovation poised to make an impact on hospitality. At large hotels particularly, the check in and check out procedures … A customer relationship management (CRM) suite allows organizing and managing information from a central console, enabling guest relations executives to get the complete history of the customer when interacting with her. Our website uses cookiesto improve your experience. A positive social media reputation works wonders in terms of hotel occupancy. One the fastest growing tools for internet marketers today is social media. Using Technology to Gain a Competitive Advantage in the Hotel Industry. This allows hotels to communicate with guests before, during and after their stay, as well as upsell or cross-promote products and services. Currently, the internet is that place. At WeBee, we create branded apps so your hotel to increase guest engagement and staff productivity. Information technology in Hospitality Industry 1. This makes a position in this sector particularly exciting, as you are likely to always be kept on your feet, often working in a fast-paced environment, but you are rewarded by the fact that it always remains interesting and dynamic. For the hotel, this is a much cost-effective solution compared to leaving the air conditioner on at all times. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. They are more likely to take official communication, even if true, with a pinch of salt. There are many benefits associated with voice-activated guest rooms, and the hotel industry should leverage this technology as soon as possible. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. Technology has contributed a lot towards this success. Given that customer retention and loyalty is at the core of any service-based business, … In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. The latest technology allows guests use their smartphones as the room key, enabling them to proceed straight to their rooms. On the other hand, voice recognition technologies can also be used as an effective method for assisting hospitality staff. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… As the Oracle Hospitality report mentions, 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. Improving The Guest Experience. Artificial intelligence (AI) is playing an increasingly important role in the hospitality industry, because of its ability to carry out human functions. Melbourne All these factors point to mobile technology as one of the most essential technological areas for hotel businesses to improve their services. As all hospitality professionals would agree, the hotel industry has always been extremely competitive. That’s why hotels place advertising brochures in every single room. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. business apps can help in branding and customer engagement, iOS applications can empower your business, Cloud Service Models Saas, IaaS, Paas – Choose the Right One for Your Business, Top 6 Tech Stacks That Reign Software Development in 2020, Top Technologies Used to Develop Mobile App, A Detailed Guide to Types of Software Applications. The mobile key offers authorised users with digital access to specific secured doors in the property. Customer expectations are changing. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. Amazing Opportunities: If you love variety, you’ll also love the fact that working in hospitality is … , a hospitality-focused offshoot of its popular virtual assistant Alexa. Any hospitality busine… Find out how Fingent can provide customized solutions to comprehend and analyze large data and automate data input procedures. About 87% of TripAdvisor users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. One of the main benefits of smart technology is how it aggregates … Today’s customers are highly knowledgeable and see through marketing pitches instantly. Yotel in New York is using robotics and artificial intelligence to delight guests while making the most of small spaces. Hotel management teams can use these insights to improve overall guest services. If you want to adapt your hotel business to the digital world by building your own branded app, you can request a demo or contact us. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways. Dubai There are already websites that compare deals and offers from various websites, and with technology advancing, the day is not far off when potential guests can experience their room in a virtual reality setting, before making a booking. About, users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. Smart appliances and home automation solutions are a godsend for the hotel industry, with automated temperature control, lighting, alarms, TV, radio, blinds, and other technological innovation contributing to improved customer satisfaction, and improved services, while reducing overheads at the same time. In fact, the average ROI is 300% in sales. Areas of impact of Information Technology on Tourism and hospitality industry. Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to travel. Digital Key in the Hotels. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time. A huge benefit of working in the hospitality industry is that you can expect no two days to ever be completely the same whilst working in almost any role. Both customers and businesses can benefit from improved communication, reservations, and guest service systems. In addition, neither the guests nor the hotel staff has to worry about losing a key or replacing a lost one. INFORMATION TECHNOLOGY IN HOSPITALITY INDUSTRY 2. Surveys show that around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. This not only reduces money loss but also provides added security to the property. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. Hotels that do not embrace technology and facilitate such options for their guests stand to miss out big time. Today, hospitality professionals can provide information about their hotel via a single tablet. WeBee is The Winner of the Award for Guest Engagement Platform of the Year in Europe. Businesses unable to quickly adapt to new technologies face the  risk of falling behind the competition. Smart hotel automation technology enables every smart device to communicate with each other and gives a world-class in-room experience to guests without even touching or moving your finger. In additions, it will improve customer service by facilitating smooth staff engagement and communication. If you want to adapt your hotel business to the digital world by building your own branded app, you can. Earlier this year, Amazon released Alexa for Hospitality, a hospitality-focused offshoot of its popular virtual assistant Alexa. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. Advertising and content can be au… That’s why keeping up with the latest trends in technology is essential for hospitality management teams. As a result, the hotel staff can better distribute their resources and dedicate their time to providing more personalised services. You can find out more about browser cookies, Guest Engagement Platforms Became a “MUST”. At WeBee, we create branded apps so your hotel to increase guest engagement and staff productivity. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether. Guests often don’t have visibility over a hotel’s entire suite of services and facilities. Reputation Management Social media has forever changed the way brand marketing is conducted. It’s fascinating that a function as simple as a door key could undergo so … Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. The internet also obviously makes accessing information easy, and transparent. Staff management apps are like the back-end version of a guest engagement platform. Here’s a video that shows how it’s all done. Let’s review some trending new mobile technologies in the hospitality industry to help your business adapt and stay relevant in the digital age: Today’s guests enjoy self-service technology. However, keeping abreast of the changing technology, and developing cutting-edge solutions based on such technology is a big challenge for hotels, and would, in any case, be a drag on their core focus. 2. Copyright ©2021 Fingent. 6 Benefits of Technology in the Hospitality Industry 1. They are used to getting information fast, reaching anything with just a click, and being the first to experience and share new experiences and innovation. As a result, there are many positive effects on  hotel staff productivity, as well as overall guest satisfaction. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. Mobile technology has now enabled hotels to introduce digital key. AI Chatbots. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. The latest technological advances contribute greatly to making check … In additions, it will improve customer service by facilitating smooth staff engagement and communication. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. 1. “Vinod has conceptualized and delivered niche mobility products that cater to various domains including logistics, media & non-profits. Enhancing Guest Experience. 5G technology will make devices connect with each other in a much more efficient way. As you can see, technology plays a big role in the hospitality management industry for guests, management teams and staff. With travelers becoming increasingly tech-savvy, hotels who do not embrace the latest technology to deliver innovative services to their guests stand out to lose big time. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. The most apparent manifestation of technology in the hotel industry is hotel bookings. This technology is only available in a few countries as of now, and there is no doubt that the hotel industry will have to embrace it; first, to get ahead of the competition, and second, to adapt to the needs of customers who already have 5G devices. What has really caught the eye of travel professionals is the way VR can replicate real destinations. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. The internet also obviously makes accessing information easy, and transparent. Five IoT Trends in the Hotel Industry Guest-room Automation – Guest-room automation provides a way for hotels to differentiate by keeping up with smart home technology to make the guest feel comfortable and make accommodations especially for their needs. The IoT adds smartness required to deliver quality services to the customers and to enhance the performance of business operations. From a marketing perspective, technology allows hotels to target their prospects and customers better. A mobile key is a digitally encrypted “key” on a guest’s mobile device. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. Hotel management teams can use these insights to improve overall guest services. Here are a few examples of how guests use AR technologies as a front of house concept and … In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. Pro: Answering Guest Questions on Hotel Premises Security, for instance, is of paramount importance in the digital age, in terms of guest identities, address information, and financial data. Get in touch with us today to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. Guests can communicate with hotel staff directly, which encourages personalised guest engagement. Data can be saved faster than in the past, just because of high hardware & speed and better software. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. A marketing automation suite makes it possible to customize interactions with guests, send automated emails to guests as required, and do more with less effort. Mobile check-ins provide a smooth start to a positive guest experience and also decreases the need for large amounts of staff to manage the front desk. Mobile device as door key. The future holds much more promise. around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. With VR being used for entertainment and educational purposes, we are starting to see that many kinds of businesses can benefit from this technology, and the travel industry is no exception. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. Technology has transformed the lives of many people based on the way it has changed their way of doing things. They can promote their services to guests instantly. Trivandrum. Virtual Booking Processes. , 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. In fact, the average ROI is 300% in sales. While it sounds like something that movie directors should consider for their next project, having such an establishment is really much closer than you think. Here are some other ways hotels are using hi-tech to enhance their guest experience: Wynn Hotel & Resort, Las Vegas has implemented Amazon Echo to maximize their customer benefits. With today’s travellers embracing a “digital-first” approach, hotels can gain a competitive advantage by implementing the right trendy technologies to exceed guest expectations. guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. Hospitality and tourism industry is one of the sectors that have witnessed greater changes brought about by technology. This means mobile check-in should be a priority for hotel management. The benefits of AR in the hospitality industry are two-fold: as a front of house application and as a back of house application integrated with other technologies, like an Enterprise Asset Management (EAM) or Computerized Maintenance Management System (CMMS) mobile application. New technology provides the opportunity for a streamlined and simplified guest experience. According to the Oracle Hospitality report, 35% of guests said they would prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned.